* ​Click here to download PDF version of creative resume.

 

* Click here to download PDF version of traditional resume.

 

Profile

• Experienced project manager – Dynamic, highly motivated and results-oriented project manager with a marketing/communications background and a successful record of leading projects that are delivered on time and produce top-notch results. Additional skills include the ability to manage multiple projects at a time, define and oversee scopes, budgets, activities and schedules, while identifying opportunities for increased user engagement and revenue.

• Storyteller/Business strategist – Plan, manage and oversee multimillion-dollar projects that align business goals with creative marketing and software solutions to tell compelling stories that create competitive marketplace advantages and generate growth.

• Excellent communicator – Leverage technical, product and business acumen to communicate effectively with internal and external executives and clients.

• Expert in agile project management methodology – Ability to manage large project teams across different offices, resulting in the delivery of high-quality products that meet or exceed timeline and budgetary targets and drive significant process improvements.

 

Portfolio: www.paguthrie.wix.com/patriceguthriepr

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​Experience

Homes Media Solutions, Boca Raton, Fla.                                                            January 2015 - Present

Project Manager

 

• Manage multiple enterprise projects utilizing agile and formal change control practices and initiate cross office collaboration by producing detailed project plans that provide navigational support to fulfill the on time release of client deliverables.

  • This creative collaboration between design and product teams, lead to the transformation of agent and office sites, resulting in a 71 percent growth in page views compared to 2015 and an increase lead conversions by 48 percent year over year.

• Ensure all tasks submitted contain sufficient guidelines and create internal briefs to confirm requirements are clear and achievable.

  • Highlight: Lead a major responsive website redesign for a top real estate brand. Duties include copyediting and proofreading all content, managing multiple teams to obtain project closure, working with 10+ stakeholders including the mobile app team to ensure consistency across platforms and tracking site metrics and performance.

• Collaborate with marketing, design, SEO and product teams to consistently deliver voice-of-the-consumer solutions.

• Strategically allocate resources based on strengths, workload and schedules and provide various status updates and reports to senior management. Responsibilities include managing a team of five web developers daily.

• Effectively communicate with clients to negotiate deadlines, budgets and coherently mitigate risks when executional setbacks surface.

 

Finn Partners, Fort Lauderdale, Fla.                                                              October 2013 - January 2015

Assistant Account Executive

 

• Executed integrated marketing and communication campaigns with strategic focus that yield high-impact results.

• Cultivated and nurtured press relationships to secure top-tier consumer, trade, and promotional coverage.

  • Coverage highlights included: SELF, Travel + Leisure, New York Times, and Wall Street Journal.

• Wrote and distribute press releases, pitches, e-blast/social media content and vetted proactive and reactive media requests.

  • Prior responsibilities included: generating monthly social media content for the All Aboard Florida Twitter and Facebook profiles and managing website content. Resulted in a 50 percent + organic growth rate.

• Coordinated and executed major client and destination events including press conferences, tradeshows, groundbreakings, award shows and media familiarization tours.

 

United Way of Palm Beach County, Boynton Beach, Fla.                           August 2013 – October 2013

Loaned Executive (Project-Based) Sponsored by Pratt & Whitney

 

• Developed solution-focused strategies for improving employee and corporate contributions.

• Assisted in the coordination and planning of Nextera Energy’s (FPL), the #2 grossing United Way of Palm Beach County campaign, producing four agency showcases at the Juno, West Palm Beach and Jupiter West locations.

  • Confirmed the attendance of 24 non-profit agencies for Nextera Energy’s two-week long campaign.

• Managed campaigns for major corporate retail and financial accounts including: JCPenney, Target, Best Buy, Costco and Fifth Third Bank etc., projected to yield a $120,000 increase in donations.

  • Restored positive relationship with Costco, resulting in the addition of agency showcases at various Costco locations, newly activated pledging systems and planning of campaign kickoffs from inception to close.

  • Secured United Way’s presence at countywide Fifth Third Bank branch locations in support of new business initiatives.

• Researched, report, analyzed and monitored each campaign’s progress as necessary using the Andar 360 software.

 

Diverse World Fashion Magazine, Tallahassee, Fla.                             January 2012 – December 2012 

Advertising Director

 

• Coordinated branding of Diverse World Fashion Magazine across various digital media platforms resulting in increased engagement across social media and successful launch.

• Assembled all advertising collateral for the year and managed team to deliver effective advertising and promotional campaigns. 

• Created new advertising copy and shape existing content to ensure consistent branding.

• Identified key local businesses to pursue advertising sponsorships.



The Zimmerman Agency, Tallahassee, Fla.                                              January 2012 – December 2012
Junior Account Coordinator

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• Optimized monthly print and interactive exposure for accounts based on public relations plan in top-tier national and regional publications.

  • ​Cultivated relationships with key publications including Travel + Leisure, Bridal Guide, Women's Health, Palm Beach Illustrated and many more.

• Assisted in the day-to-day management of various accounts. Responsibilities included the planning, coordination and execution of public relations campaigns, individual press trips and group media familiarization tours for clients with targeted journalist and future monitoring of media coverage.

  • ​Secured journalists for Hard Rock Cancun grand opening.

•  Saturated target markets by identifying co-branding, broadcast and radio promotional opportunities, generating more than $500,000 in media value.

• Additional responsibilites included: drafting and distributing press releases, email pitches and media alerts for assigned accounts, maintaining up-to-date originals orders, and creating publicity reports.



Mr. Internet Systems, Miami Lakes, Fla.                                                                May 2011- August 2012
Digital Content Coordinator

 

• Drove site traffic and conversion by developing online content in SEO-optimized fashion.

• Worked extensively with graphic designer on overall design and content integration resulting in successful redesign of company’s website.

• Lead the complete transformation of company’s website and developed, edited, and managed web content.



 Florida State University School of Communication, Tallahassee Fla.    January 2009 - April 2012 

Production Support Specialist

 

• Instructed incoming class of media production students on the protocols and policies of the production support center.

• Overviewed the use and maintenance of specialized equipment.

• Maintained records and prepared reports and correspondence related to the production support center.



Treskoi Public Relations, Miami, Fla.                                                                      May 2011- August 2011
Publicity Associate

 

• Created and distributed press releases, media alerts and press kit information and tailored pitching material for Arts, Culture and Design clientele.

• Managed and monitored eight client accounts resulting in 20% increase in Facebook impressions.

• Assisted in event planning and public relations strategies resulting in attendance of more than 100 bloggers at Pampers Annual South Beach Father’s Day event.

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Lush Public Relations, Tallahassee, Fla.                                                              January 2011- April 2011
Public Relations Team Member

 

• Developed an integrated marketing communications campaign to increase Leon County recycling by 12 percent, recognized as top campaign for public relations techniques course.

• Wrote feature story on recycling expert.

• Created social networking plans for schedule of events.



Medical Tourism Association, West Palm Beach, Fla.                                             May 2010- July 2010
Publications Intern

 

• Maintained media contacts and researched speaker information for banquet.

• Wrote press releases on confirmed speakers and upcoming annual banquet.

• Tracked media mentions of banquet and created media clippings of placements.

 

Education

Florida State University, Tallahassee, Fla.                                                                                

Master of Science in Communication

Program Emphasis: Integrated Marketing Communication & Management

Graduate Certificates: Project Management and Multicultural Marketing

GPA: 3.79



Florida State University, Tallahassee, Fla.
Bachelor of Science in Communication                                                                           
Major: Public Relations (Limited Access), Minor: Business         
Magna Cum Laude

 

Memberships

• Urban League Young Professionals Network, Women of Tomorrow, Gold Coast PR Council